Anheuser-Busch has launched a new initiative to help support the humanitarian aid effort in Ukraine. This begins with a tribute to Ukrainian beer company, Chernigivske, with profits going to the CARE Ukraine Crisis Fund. CEO of Anheuser-Busch, Brendan Whitworth, shares the news and roadmap on what to expect in the next few months:
“We have all watched the situation in Ukraine unfold in real time, and we are all trying to find ways to help and make an impact for the millions of people who are at the center of this humanitarian crisis. That’s why today, we are joining our AB InBev teams from around the world to launch a new initiative aimed at providing humanitarian relief for those impacted by the crisis in Ukraine. Taking inspiration from beloved Ukrainian beer and A-B sister brand Chernigivske, the brewer will introduce a tribute to Chernigivske in select cities across the U.S., with its profits going to the CARE® Ukraine Crisis Fund.
Chernigivske will be produced at Anheuser-Busch’s Newark, New Jersey brewery and will be available on draught in Los Angeles, New York City, Chicago, Houston, and Phoenix metro areas beginning in May. New Chernigivske-inspired beers will also be introduced by AB InBev affiliates in Canada and Colombia, and as previously announced in the UK and 8 additional markets across Europe, with profits going toward Ukrainian humanitarian relief.
As part of this global initiative, AB InBev will donate a minimum of $5 million to humanitarian aid organizations in the region, including the CARE® Ukraine Crisis Fund. We are also working in partnership with other consumer packaged goods companies and international NGOs to provide food, blankets, medical supplies and 2 million cans of emergency drinking water to Ukraine and surrounding refugee relief areas.”
For more information, be sure to check out Chernigivske